Maruti Suzuki to launch Ritz on May 15

Maruti Suzuki India is set to launch India’s first BS-IV compliant passenger car, Ritz, on May 15. Ritz is a tallboy hatchback, positioned in the premium A2 market segment. The Maruti Suzuki Ritz, sold as Suzuki Splash in Europe, adopts a contemporary European design and is positioned at the growing premium-end of the compact car market. Ritz will be the first passenger car in India to be compliant with the BS-IV emission norms, in petrol as well as diesel variants. This is many months ahead of the BS-IV norms being applicable in India. With Ritz, Maruti Suzuki aims to consolidate its leadership in the highly competitive compact car segment. The company commands the largest market share of 58% in the A2 segment. Ritz is Maruti Suzuki's eighth new model within 48 months following the launch of Swift, Zen Estilo, SX4, Swift Diesel, Grand Vitara, Swift Dzire and A-star. In the A-2 segment, Ritz will be the 7th offering for the customers by Maruti Suzuki. The Ritz will be available with two different engine options: a brand new K-series 1.2 litre, four-cylinder, 85PS Petrol engine and the super-successful 1.3 litre, 16-valve DDiS, 75PS Diesel engine.